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Non-smokers shunning e-cigarettes

“E-cigarette users have tripled to 2 million since 2012,” The Guardian reports. This is just one of the finding from a survey by anti-tobacco public health charity Action on Smoking and Health (ASH).

“E-cigarette users have tripled to 2 million since 2012,” The Guardian reports. This is just one of the findings from a survey by anti-tobacco public health charity Action on Smoking and Health (ASH). It also showed there is little evidence that non-smokers are using e-cigarettes, although this could change in the future.

These headlines are triggered by a new factsheet on the usage of electronic cigarettes (e-cigarettes) published by ASH.

The research has found that non-smokers are not taking up the e-cig habit, although it is too early to be complacent. The data only spans the 2010 to 2014 period, meaning that longer-term smoking trends are unknown. As e-cigarettes are a relatively modern phenomenon, it is impossible to predict with any certainty what long-term effects they may have on smoking habits.

 

E-cigarettes – the new fashion accessory?

There is increasing evidence that e-cigarettes are being marketed as a fashion accessory. If you live in London, you may have noticed buses plastered with advertisements saying that “Smoking is so last season”.

 

This is concerning, as such marketing could lead young people, especially young women, to take up the habit.

 

It also suggests that the current position of e-cigarettes not being a gateway to nicotine addiction could quickly change.

Who are ASH?

Action on Smoking and Health (ASH) was established in 1971 by the Royal College of Physicians. It is a campaigning public health charity that works to eliminate the harm caused by tobacco.

ASH produces a variety of published material for companies and governments, as well as bulletins and newsletters.

Today’s publication on e-cigarettes coincides with the day the Advertising Standards Authority (ASA) consultation on the advertising of electronic cigarettes closes.

The consultation concerned proposals to introduce new rules for the advertising of e-cigarettes, including measures to protect young people, address concerns over the indirect promotion of tobacco products via e-cigarettes and prohibiting health or medical claims. 

 

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